CADBURY DAIRY MILK CELEBRATES A YEAR OF MULTIPLYING JOY THROUGH FAIRTRADE
16.11.2012 - The first Fairtrade certified Cadbury Dairy Milk slabs appeared on local supermarket shelves in November 2011. One year on, we are excited to celebrate the immense joy and impact that Cadbury Dairy Milk has spread – and multiplied - through its partnership with Fairtrade.
“Cadbury Diary Milk’s first anniversary of Fairtrade certification is a momentous milestone not only for South Africa’s confectionery industry, but for the cocoa producers of West Africa. We congratulate Cadbury Dairy Milk for being instrumental in the development of a Fairtrade market in South Africa through their commitment to sourcing Fairtrade cocoa; and in so doing demonstrating to local businesses and consumers how we can make Africa more equal and sustainable” says Arianna Baldo, Business Manager of Fairtrade South Africa .
Since inception of the Fairtrade certification on Cadbury Dairy Milk plain slabs, over 29.4 million slabs have been sold, generating a Fairtrade Development Premium of US$238 000 (just under R2.1 million) for small scale farmers and producers in West Africa. Cadbury Dairy Milk celebrates this achievement with each and every consumer who has helped us improve the lives of our cocoa farmers.
The Fairtrade Development Premium has been reinvested into various social projects within cocoa-producing communities, including:
- the drilling of boreholes and building of schools
- income-generating activities, like farming livestock and purchasing farming equipment
- periodic training and education for the communities
Every time a Fairtrade certified Cadbury Dairy Milk plain slab is purchased, consumers support similar development in cocoa-farming communities in Africa - so spare a thought when it comes to selecting goods by considering the way in which they are sourced and made. The power to affect change is in each and every consumer’s hands.