CADBURY FAIRTRADE CHOCOLATE ON SHELVES IN NOVEMBER
01.11.2011 - After the announcement earlier this year, Kraft Foods South Africa will be launching South Africa's first ever Fairtrade chocolate on 15 November 2011. The launch will kick off our Fairtrade Week, South Africa's first campaign aimed at increasing awareness about Fairtrade amongst local consumers and businesses.
Held at the famous Pick 'n Pay flagship store on William Nicol in Johannesburg, the launch will introduce the new Cadbury Dairy Milk Fairtrade chocolate (plain variant) to journalists and media representatives.
Consumers will start finding the Fairtrade labelled slabs in all South African shops from mid-November.