THE EXPEDITION PROJECT
From : 01 January 2012 10:00 - Until : 31 December 2012 10:00
Location : All around South Africa
Website : http://www.theexpeditionproject.com/
On 1st January 2012, The EXPEDITION Project (www.theexpeditionproject.com) has hit the road from Cape Town on an inspiring journey that will visit 200 local communities in 365 days. This highly anticipated trip is expected to become one of South Africa’s most ambitious social and environmental campaigns; the initiative was honoured with unprecedented support from Fairtrade.
The EXPEDITION Project is going to travel all around the border of South Africa and will stop in 200 towns (click here to see their route) where they will be filming, photographing, interviewing, documenting and gathering information which will be compiled into a 13-episode television series for 2012. The stories will tell about individuals and businesses that are making a sustainable and positive impact on South Africa.
“Endorsing this project has a distinct significance for the local Fairtrade movement,” comments Boudewijn Goossens, executive director of Fairtrade Label South Africa (FLSA), “We share the goal to connect rural communities with consumers while revealing the challenges, successes and opportunities to create a more equal and sustainable future for the country”.
With a Fairtrade branded land rover, The EXPEDITION Project is not only going to cruise along our country’s borders showcasing our Fairtrade label, but the whole expedition team is well equipped with Fairtrade wine and coffee.
Fairtrade wine is sponsored by Place in the Sun, whereas the Fairtrade coffee is from Miko Coffee SA.
Global marketing manager for Place in the Sun, Deidre Samson, comments: “Place in the Sun is inspired by the imaginative but also very practical and positive approach of the EXPEDITION Project to addressing needs in South African communities”
Managing director of Miko Coffee SA, Suzanne Nortje, remarks: “We are very proud to be supplying part of the 'Human Fuel' requirements to The EXPEDITION team in the form of delicious Puro Fairtrade Coffee. We have supplied the travellers with a camping kettle and Puro coffee pouches for campfire coffee as well as a Puro Capsule machine and capsules for when they have access to power supply.” The partnership with Miko Coffee SA was also linked with Trees4schools, a non-profit organisation that works with local schools and communities to plant trees that can be profitable for their fruits and wood.
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