FAIRTRADE WEEK 2013
From : 25 February 2013 - Until : 03 March 2013
Location : All around you!
FAIRTRADE WEEK - our annual premier campaign - is back in full swing with a powerful message that aims to inspire South African consumers, businesses, institutions and organisations alike.
FAIRTRADE WEEK 2013 calls on everyone to recognise the potential Africa has to be more equal and sustainable through Fairtrade.
Click on the menu to go straight to the selected section:
(1) CALENDAR OF EVENTS
From business breakfasts, to university talks, product launches and online competitions, FAIRTRADE WEEK is jam-packed with events and celebrations!
All Week
- Facebook competition: WIN with FAIRTRADE WEEK!
- Grab a 100% Fairtrade certified coffee from your nearest W Café. W Cafés are also located in selected Woolworths stores.
- Daily Fairtrade coffee & wine tastings at Wellness Warehouse, Kloof Str. (Cape Town)
- Buy any 250g pack of Fairtrade coffee and get a 10 Rand Fairtrade Week discount! Only from Bean There roasteries in Cape Town (Wale Street) and Joburg (44 Stanley Avenue)
Monday 25 February
07h30-08h00 Fairtrade on
13h00-14h00 Fairtrade seminar at UCT Upper Campus (Math Building, Room 304)
10h00-16h00 Fairtrade coffee is served at UCT Jameson Plaza
Tuesday 26 February
12h00-15h00 Taste the PALESA Fairtrade wine range at Wellness Warehouse on Kloof Str. (Cape Town)
13h00-14h00 Fairtrade seminar at UCT Upper Campus (Math Building, Room 304)
10h00-16h00 Fairtrade coffee and wine is served at UCT Jameson Plaza
Wednesday 27 February
09h00-10h30 Business Breakfast at UCT Graduate School of Business. Theme: "The Future of CSR in South Africa"
Speakers: Ralph Hamann (UCT GSB); Andre Nel (Pick n Pay Sustainability Department); Arianna Baldo (Fairtrade). Download here the invitation and full programme. CIRO Fairtrade coffee will be served throughout the event.
11h00-14h00 Taste the fantastic EGA Juice at Wellness Warehouse on Kloof Str. (Cape Town)
Thursday 28 February
12h00-15h00 Taste the THANDI Fairtrade wine range at Wellness Warehouse on Kloof Str. (Cape Town)
12h00-14h00 Launch of DE BOS Fairtrade wines
Friday 1 March
12h00-15h00 Taste the FIVE'S RESERVE Fairtrade wine range at Wellness Warehouse on Kloof Str. (Cape Town)
16h30-19h00 FAIRTRADE WEEK closing party at Moyo Restaurant in the V&A Waterfront during which chef Reuben Riffel will be announced new Fairtrade Brand Ambassador
Weekend
On Saturday, taste some EspressEco Fairtrade coffee at the Wellness Warehouse on Kloof Str. (Cape Town) or grab a Woolworths Fairtrade coffee at the Design Indaba!
(2) WIN WITH FAIRTRADE WEEK
Visit our and pages during this Fairtrade Week...you will not be disappointed! We are hosting daily competitions and yes...you can win every-single-day:)
| Day | Prize |
| Monday 25 Feb |
2 x PUMA Fairtrade t-shirts, for him and for her! |
| Tuesday 26 Feb |
1 x Fairtrade hamper containing: 6 x Fairtrade wine, Fairtrade tea, Fairtrade herb&spice grinders, 1 box biodegradable Fairtrade coffee capsules, Bean There Fairtrade coffee, Fairtrade olives from Palestine and a handful of Cadbury Fairtrade chocolates! |
| Wednesday 27 Feb |
5 x hampers of Woolworths Fairtrade coffees, including filter and instant coffee. A lucky winner will also find 2 tickets for the Design Indaba, which takes place on 1-3 March at the CTICC. All the coffee served at the Design Indaba is Fairtrade! |
| Thursday 28 Feb |
Wellness Warehouse hamper containing all the Fairtrade products they stock! The hamper includes 3 x bottles of Fairtrade wine, coffee, chocolate, tea and the fabulous Wellness Warehouse strawberry series (body lotion, body cream and salt scrub!) |
Friday 1 Mar |
Dinner for 2 people worth R800 at the new Moyo restaurant at the V&A Waterfront in Cape Town! This prize includes also one cook book from our new Brand Ambassador Reuben Riffel! |
(3) UNLOCK AFRICA'S POTENTIAL
Globally, Fairtrade is a recognised food trend and its success lies in the dynamic network of people that have unlocked its potential. From churches using Fairtrade wine during Sunday mass, to hotels switching an entire floor to Fairtrade products, airlines using exclusively Fairtrade coffee, individuals picking up few Fairtrade goodies during their shopping…the possibilities to get involved are virtually limitless.
This FAIRTRADE WEEK take your own step to make Africa more equal and sustainable!
What can you do to unlock Africa's potential?
| I am a consumer |
Buy a Fairtrade labelled product! They are easy to recognise as they all display the Fairtrade Mark on their packaging. Find us on and . Share, like, comment! Help us spreading the news about Fairtrade. |
| I am a shop |
Give special visibility to your Fairtrade products this week. You can put a poster on your door, or a web banner on your online store page. Email us to request for materials and for help in communicating your Fairtrade support. Find us on Facebook and Twitter. Share, like, comment! Help us spreading the news about Fairtrade and let your friends and our friends know about your own Fairtrade offer. |
| I am a restaurant / coffee shop |
Promote your Fairtrade product offer with your customers. This can be done with a poster on your entrance or bathroom door, or with a table talker. Email us to request for materials and for help in communicating your Fairtrade support. Find us on and . Share, like, comment! Help us spreading the news about Fairtrade and let your and our friends know about your Fairtrade offer. |
| I am a business / institution |
Start using Fairtrade coffee or tea in your offices and Fairtrade wine at your office events! By doing so, you can join our Fairtrade At Work programme and use Fairtrade as an innovative Corporate Social Responsibility initiative. Attend our Business Breakfast on Wednesday 27 February (see calendar above for more information). |
| Faith institution / school |
Use Fairtrade coffee and tea in your offices and increase awaraness about Fairtrade within your network. Contact us to organise presentations and seminars about Fairtrade. You can also join our Fairtrade At Work programme! |
(4) FAIRTRADE WEEK PARTNERS
A warm thank you to all the partners that are actively supporting FAIRTRADE WEEK!
(5) INTERESTING INFO
Facts & Figures
- If half of all wine sold in South Africa was Fairtrade certified, farm workers in the Western Cape wine industry would receive over R140 million a year to invest in education and improvement of their living conditions. For consumers, this comes down to 60 cents per bottle.
- If every South African drank a cup of Fairtrade coffee every day, small-scale coffee farmers would receive over R750 million in Fairtrade Development Premium every year to invest in their businesses and in building roads, schools and health centres...and this will cost you only 5 cents a cup!
- Globally, there are 1,24 million small-scale farmers and farm workers that participate in Fairtrade farming and that benefit directly from Fairtrade. If we count their families, we can approximate that Fairtrade benefits over 5 million people worldwide.
- In Africa, there are 663,000 Fairtrade certified small-scale farmers and 69,200 farm workers working on Fairtrade farms.
- In 2011, Fairtrade producers organisations earned over 61 million Euros in Fairtrade Development Premium. Small-scale farmers mostly re-invested this premium in developing their businesses, whereas farm workers spent more in education, child care and housing. See how this premium was spent in South Africa here.
- We have just published five new stories on how Fairtrade benefits people on farms in Africa. Read them here.
Quotes
“Fairtrade has changed the lives of the people on this farm – I can assure you!” - Bonnie Heneke, farm workers, Stellenrust Wine Estate, Stellenbosch, South Africa
“I’ve received training on how to best manage my coffee trees, my children are taught at a school constructed using our Fairtrade premium, reducing our family’s expenses on education, and the development of a local spring has provided us with clean drinking water and all the health improvements that come with that.” - Tura Abba Goja, small-scale coffee farmer and member of Oromia Coffee Cooperative, Ethiopia
“Being part of Fairtrade has given our people much more confidence. We don’t have to be ashamed of ourselves when we go into town anymore, because we know that we are able to improve our lives and educate ourselves and our families. It’s very uplifting!” - Japie Fourie, farm worker, uniWines Vineyards, Rawsonville, South Africa
“Sometimes I think it was only the love of rooibos among these people that kept them going, because it wasn't really commercially viable. But when we changed to Fairtrade, everything changed in Wupperthal.” - Barend Salomo, Managing Director, Wupperthal Original Rooibos Cooperative, Wupperthal, South Africa
“Through Fairtrade many of our women members have come to realise that they too can be leaders within their local cooperative societies – not just the men." - Sia Makishe, Fairtrade officer at KNCU, Moshi, Tanzania