A growing number of hotels, restaurants, coffee shops and catering companies are moving towards ethical business procurement practices, both as a result of their own ethos and to satisfy the growing demand for green/ethical products.
Internationally, the Fairtrade movement has assisted hundreds of hospitality businesses in sourcing Fairtrade products and expanding their Corporate Social Responsibility (CSR) initiatives through Fairtrade procurement. Now that Fairtrade products are becoming more available in South Africa too, this service is available to the local hospitality sector - from the small coffee shop on the corner to the big hotel chain.
By procuring Fairtrade products and spreading the word with your customers, you are not only helping us increase the awareness of Fairtrade, but you are also directly contributing to a more equal and sustainable Africa.
INCLUDE FAIRTRADE ON YOUR MENUS
Fairtrade now offers you a wide variety of locally produced and imported products to choose from - and the range is constantly growing! Click here to see the list of available Fairtrade products, and do not hesitate to contact us (see below) if you need assistance in finding the offer that is most suitable to your business.
SHOW OFF YOUR FAIRTRADE COMMITMENT!
From print materials to communications strategies, we will provide you with all the necessary tools to best show off your commitment to Fairtrade. Here are a few examples of what is possible:
In-store labelling
- Add the Fairtrade logo to your menus
- Posters / table talkers / ads / etc. We can provide you with generic Fairtrade in-store materials or assist you in creating your own promotional material
Online
- Develop a page about Fairtrade on your website. This can include tailored information, such as personal accounts from the producers you are sourcing from, or figures about the impact you are making by offering Fairtrade
- Connect and interact on social media (to see what we currently do visit our and pages)
Communications
- Train your staff about Fairtrade so they can explain it directly to your customers. We can help make this an informative and fun experience
- Develop external communications such as press releases to inform the media about your commitment, future developments, and impact
- Use your Fairtrade procurement as a unique CSR initiative. We can also assist you in developing a long-term strategy
CONTACT US AND GET INVOLVED
For any additional information and to create a tailored solution for your business, email Arianna Baldo at Arianna[at]FairtradeSA.org.za or call .
FAIRTRADE CATERING DIRECTORY
There are hundreds of restaurants, hotels and coffee shops in South Africa that serve Fairtrade products. Download our Fairtrade Catering Directory and see if there is one near you!